Company branding and reputation can take years to build and hundreds of thousands of pounds to maintain. Yet with the growth and accessibility of online communities reputation can be destroyed in days with a poor review by prominent bloggers or negative comments on popular web forums.
Negative publicity online can affect your business in several ways.
It can be viewed by millions. Membership of individual online communities now runs into millions of users, and with a large crossover in content sharing stories and news can spread far quicker than you would expect in offline media.
Stories will often turn up in popular search engine queries for your companies name, products or brands. With a large number of users researching their purchases online this will have a negative impact on sales.
Increasingly online content is crossing over to mainstream offline media. Something that isn't dealt with online can quickly spread to other mediums.
Datadial are able to deal with your online reputation in a variety of ways.
Reputation monitoring - We are able to monitor mentions of your brand, products or staff online and as they happen. As well as monitoring the impact of any online or offline marketing campaigns, you are also able to address any issues immediately before they can damage your company.
Brand protection - Prevention is far more effective than cure. We are able to fill the search results of popular queries for your brand with positive and neutral stories, reviews and reports making it far harder for any potential negative publicity to gain a foothold should it arise.
Reputation rescue - In the worse case scenario negative press is affecting your business. We are able to advise on how best to deal with it, actions you should take, and also suppress these stories from appearing in search results.